Sone 970 takes its responsibility to protect your personal data seriously. This document explains what information we collect, how it is used, who it is shared with, and your rights as a user of our platform in Malaysia.
Last updated: January 2026
Six data protection principles we uphold for every user on our platform
By registering for or using the Sone 970 platform, you confirm that you have read and understood this Privacy Policy. We encourage you to read this document carefully, as it outlines your important rights regarding the protection of your personal data.
Sone 970 (referred to in this document as "we", "the platform", or "Sone 970") is committed to protecting the privacy and personal data of all users of our online betting and entertainment platform in Malaysia. This Privacy Policy outlines our practices regarding the collection, use, storage, and protection of personal information you provide when registering and using our services at sone970.best.
As a platform operating and serving users in Malaysia, Sone 970 takes into account the Personal Data Protection Act 2010 (PDPA) in structuring and implementing this Privacy Policy. We are committed to processing your personal data in a manner that is fair, transparent, and secure.
This Privacy Policy applies to all personal data collected through the Sone 970 platform, including the sone970.best website, any email communications with us, and all services provided under the Sone 970 brand. If you do not agree with any part of this policy, please discontinue your use of our platform.
This version of the Privacy Policy takes effect from January 2026. Any material changes will be communicated to registered users via in-platform notifications or by email before the changes take effect.
Sone 970 collects various categories of personal data depending on how you interact with our platform. We only collect data that is necessary for the stated purposes and do not gather information beyond what our services require.
This is information you enter directly when registering or using the Sone 970 platform:
| Data Category | Example Information | Purpose of Collection |
|---|---|---|
| Identity Information | Full name, date of birth, MyKad/passport number | Identity verification, KYC compliance |
| Contact Information | Malaysian phone number, email address | Account communications, security notices |
| Financial Information | EWallet account name, FPX account number (partially masked) | Processing of deposits and withdrawals |
| Login Information | Username, password (stored in hashed form) | Account security and access |
| Communication Preferences | Preferred language, promotional notification preferences | Personalise the user experience |
When you use the Sone 970 platform, our systems automatically record certain technical information to ensure platform security and performance:
As part of our Know Your Customer (KYC) procedures, Sone 970 may request identity verification documents, including a copy of your MyKad or Malaysian passport. These documents are stored securely with additional encryption and are only accessed by authorised staff for verification purposes. KYC documents are not shared with any third party except as outlined in Section 4 of this policy.
Sone 970 uses the personal data it collects for the following purposes, all of which are necessary to deliver our platform services:
Your identity and contact information is used to open and manage your Sone 970 account, process deposits via TNG eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX, process winnings withdrawals to your registered payment method, send important account notices such as login verification, password changes, and suspicious activity alerts, and provide customer support in Bahasa Malaysia via live chat and email.
Technical data including IP addresses, device information, and session records is used to monitor and detect suspicious or unusual activity, prevent unauthorised access to your account, identify and investigate potential fraud or platform abuse, ensure compliance with betting limits and other applicable controls, and assist with investigations in the event of a security incident.
Sone 970 is committed to complying with all applicable laws and regulations, including Anti-Money Laundering (AML) and KYC requirements. User data is used to fulfil these legal obligations and to respond to legitimate requests from competent authorities.
Usage activity data is reviewed in aggregate and anonymised form to understand platform usage patterns, identify the most popular games and features, improve the platform's technical performance, and develop new features that address the real needs of Malaysian players. This analysis does not involve using your personal data on an individual basis for third-party advertising purposes.
With your consent at registration, Sone 970 may send you information about promotions, bonuses, and the latest offers via email or in-platform notifications. This includes locally relevant promotions tied to Malaysian sports such as badminton and Super League football, as well as esports campaigns around the MPL Malaysia and FFML seasons. You may opt out of marketing communications at any time.
Sone 970 does not sell, rent, or trade users' personal data to third parties for marketing or commercial purposes. However, in the course of operating the platform, we may need to share certain data with the following parties under limited and controlled circumstances:
To process your deposits and withdrawals via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow and FPX (Maybank2u, CIMB Clicks), Sone 970 is required to share the necessary transaction details with the relevant payment gateway providers. This sharing is limited to the minimum required to complete the transaction, and is subject to each payment provider's own privacy policy and industry security standards.
Casino games, slots, and table games on Sone 970 are powered by third-party software providers such as Pragmatic Play, PG Soft, Evolution Gaming, and Playtech. Limited game data (excluding full identifying information) may be shared with these providers solely for technical purposes — including game operation, result verification, and troubleshooting.
Sone 970 will disclose users' personal data to the relevant authorities when required by law, court order, or a lawful directive from an enforcement agency. In all such cases, we will limit the disclosure to the minimum information necessary.
Some of Sone 970's technical service providers may operate outside Malaysia. Any transfer of personal data outside Malaysia is carried out with adequate safeguards, including legally binding data processing agreements and compliance with recognised international data protection standards.
Sone 970 is not responsible for the privacy practices of the third parties listed above. We encourage you to review the privacy policies of any payment providers you use to understand how they handle your data.
Sone 970 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:
In the event of a data breach that may affect your personal data, Sone 970 is committed to notifying affected users within a reasonable timeframe once the incident has been confirmed. The notification will describe the nature of the breach, the data potentially affected, the steps we have taken, and the steps you can take to protect yourself.
While Sone 970 takes all reasonable steps to protect your data, no online security system can be guaranteed to be 100% impenetrable. You also play an important role in keeping your account secure — use a strong password, do not share your login credentials, and ensure the device you use to access Sone 970 is protected with up-to-date antivirus software.
Cookies are small text files stored on your device when you visit a website. Sone 970 uses cookies and similar tracking technologies to keep the platform running properly, save your preferences, and help us understand how the platform is being used.
You can manage and delete cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Sone 970 platform — particularly session cookies required for login and navigation. Sone 970 does not use third-party cookies for targeted advertising.
As a user of the Sone 970 platform in Malaysia, you have several important rights regarding your personal data. Sone 970 respects and facilitates the exercise of these rights.
Understand the data protection rights available to you at any time
To exercise any of the rights above, contact us at support@sone970.best stating the right you wish to exercise along with the relevant details. We will process your request within 30 business days.
Sone 970 adheres to the principle of data minimisation — we retain your personal data only for as long as necessary for the stated purposes or as required by law. Once data is no longer needed, it will be securely deleted or anonymised.
| Data Category | Retention Period | Reason |
|---|---|---|
| Active Account Data | Throughout the active account period | Ongoing service management |
| Financial Transaction Records | 7 years after the transaction | Tax compliance and AML requirements |
| Game Activity Records | 5 years after activity | Dispute Resolution & Audits |
| KYC documents | 5 years after account closure | Regulatory compliance requirements |
| Security Logs | 2 years | Security investigations and forensics |
| Marketing Data | Until you unsubscribe | Promotional communications with consent |
When your Sone 970 account is closed at your request, we will delete or anonymise any personal data no longer required for legal compliance or audit purposes within 90 days of the closure date. Data that must be retained for compliance requirements will be stored separately with strictly limited access and will not be used for any marketing or active service purposes.
The Sone 970 platform is intended for individuals aged 18 and above only. We do not knowingly collect or process personal data from individuals under the age of 18. If you believe that your child or an underage dependent has registered for or used the Sone 970 platform without your knowledge, please contact us immediately at support@sone970.best.
If Sone 970 confirms that personal data of an individual under the age of 18 has been collected inadvertently, we will immediately take the following steps: close the account in question, delete all data associated with that individual, and return any remaining balance (where applicable) through an appropriate method. We will not retain any data relating to a minor beyond the period required to complete the account closure process.
Sone 970 encourages parents and guardians to monitor their children's online activity. If you discover that your child has accessed an online gambling site, please use available parental control software and notify us so we can take appropriate steps to help protect your child.
Sone 970 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the technologies we use. Any material amendments will be communicated to registered users via an in-platform notice or by email at least 14 days before the changes take effect. Your continued use of the Sone 970 platform after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.
If you have any questions, concerns, or complaints regarding how Sone 970 handles your personal data, or if you wish to exercise any of the data rights outlined in Section 7 of this policy, please contact us at:
We aim to respond to all privacy-related enquiries within 5 business days. For more complex requests such as data deletion or data exports, the processing period is up to 30 business days.
If you are unsatisfied with how Sone 970 has handled your privacy complaint after contacting us, you have the right to escalate the matter to the relevant data protection authority in Malaysia. We encourage you to reach out to us first so we can work to resolve your concerns directly.
This Privacy Policy should be read together with the following documents, which together form the complete framework of terms governing use of the Sone 970 platform:
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